Basic Graphic Design

Whether you design your business brochures, flyers, website, or ads there are a few things which you want to understand. There are some basic graphic designs principles that those of us educated in the industrial art/graphic design field do not always share. Following is a brief list of elements of graphic design which you can use today.


This is the very first and most crucial. Color is all. This is why we buy HDTV sets to get better colour. You need to think about your product first. Is there a color that fits the item? Are you selling beach items, chose a sand color. Are you selling electronics, chose a metallic color. Next make certain that the color is eye but potential to check at. If you cannot stare at the color for at least the minimum amount of time which you would want your customer’s attention, then do not use it.


And I really don’t mean “a line” I mean that the line of these components on your project. Sit back and squint at your creation. See the line of this text along with the pictures. Where are the lines going? They should all direct your customer’s attention from the top of your webpage to the bottom in a seamless movement. If you discover an out of place line the directs your eyes back to the peak of the page or stops it all together then you have to rearrange a few products.


Connected online. Squint again and see the text as a block, or rectangular form, rather than individual lines. Notice the graphics or artwork as contours. And notice the whole piece for a form. Each of the forms have to flow from one to another. Each form should guide your attention to another form on the page from top to bottom, again in a smooth flowing lineup.


I have already touched on this but this is extremely important. You want your client to begin in the upper left corner and end in the bottom right corner. The conventional form of motion is a “Z” meaning that the eye ought to begin at the upper left, then go to the upper right, create a diagonal towards the bottom left, and wind up in the bottom right. This form is excellent for advertizing and internet pages with lots of images or graphics. The exception is a page with all text, in which you’d like the reader’s attention to move left to right on every line.

Space (Negative distance)

All of us listen to the quantity of distance that we use on our endeavors. What about the distance that you don’t utilize? Do you notice that? Well it is equally as significant. Sit back and squint again. See the proportion of things filling up your job, what’s the proportion of unwanted, unused space? As you would like to get the most out of your space available, you do not need it all consumed either. Using a lot of makes an advertisement seem busy too small it seems vacant. An proper percentage may be anywhere from 60 percent to 80% utilized space and 40 percent to 20% unused or negative area. Maintain your proportions in that array and you’re going to have a well balanced advertisement, website, or job.


That has become important again with web designing. All of the very cool and interesting textures which you can use for anything from backgrounds to text will be remarkable. Remember one thing that a feel carries almost as much weight into the eye for a photograph. As you wouldn’t put a whole lot of pictures in your page do not use a lot of textures. Also see your placement of those they could pull the attention away from where you would like it to move.

Remember one thing, if it uncertainty.

Categories: Graphic Design